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Newsvetter

Newsvetter is a boutique digital PR and marketing firm run by two senior-level professionals who have diverse experiences in PR, marketing, journalism and online media.

Mike Yamamoto has been a journalist and senior editor for more than 25 years for a variety of major news publications, such as The Los Angeles Times, San Francisco Chronicle and CNET, the leading tech news site on the Web. Mike has written, edited, and directed news coverage that has won more than 100 national awards in business, politics, technology, and investigative journalism. He has interviewed major figures from Silicon Valley to Wall Street and Washington, including Apple founder Steve Jobs, Amazon CEO Jeff Bezos, and scores of senators, congressmen, and White House officials.

Andrew Fowler has worked in PR, marketing communications and public affairs since 1993 and has successfully secured coverage for clients in major news publications like USA Today, Wired, Reuters, Associated Press, PBS and WYNC's Brian Lehrer show. He has also provided marketing communications counsel to a variety of businesses in the technical areas such as software, biotech, healthcare and law.

As our name implies, we "vet" our client's content using professional media standards. This means we use a rigorous process for identifying the most significant and unique aspects of our client's work and then write it in a way that is clear and compelling for the target audience.

For more information about us and our approach to PR, marketing and online media, please visit our website: www.newsvetter.com.